The Bajaj Group was founded way back in 1926, when India was fighting for independence from the British, and the independence movement was gaining momentum. It is to the credit of the visionary Shri Jamnalal Bajaj, who himself was closely associated with the independence movement, that he took time out to launch a new business venture. It is to the credit of his singular passion for his business and tireless efforts that he managed to put his fledging business firmly on the tracks.
By 1942, the reins of this business were in the hands of his son, Kamalnayan Bajaj, then only 27. He had the foresight of not only consolidating the group, but also diversifying into various manufacturing activities. This initiative of his has seen the Group prosper and become a household name.
Rahul Bajaj, the current Group Chairman, took charge of the Bajaj Auto, the flagship company, in 1965 and his able leadership saw the Group’s turnover soar from Rs.72 million to Rs.120 billion. With ever-expanding product portfolio, the brand is now firmly entrenched in the global market.
Bajaj is counted amongst the oldest two-wheeler manufacturers in the country. Way back, Bajaj made its debut through Chetak range of scooters manufactured at Chakan. Following the lead of major Indian manufacturer joining hands with established international brands, Bajaj too partnered with Kawasaki Motorcycles. Although Bajaj-Kawasaki motorcycles did not sell as well as the Hero-Honda motorcycles, they did manage a satisfactory show.
Bajaj’s most adventurous product, launched from this partnership, was the 180cc Eliminator cruiser, but the game changer for Bajaj remains the Pulsar range of motorcycles, launched at the turn of the century. In exciting variants named as the Pulsar twins, the Pulsar 150 and 180, the bikes won the hearts of its consumers on the sheer strength of their performance. The introduction of features, like disc brake and electric start, began to get noticed and offered a tremendous value for money proposition to the consumers that were hard to ignore.
Since then, there has been no looking back for the Pulsar brand and it continues to evolve brilliantly. Little wonder Bajaj Auto still rules the roost in the Indian performance motorcycle segment. Other popular models from its stable include the Discover range and Platina. Bajaj Auto also introduced patented technologies, like DTS-I, ExhausTEC, etc. However, it remains reluctant to enter the scooter market, as it finds the motorcycle business more lucrative.
With everything going for Bajaj Auto, it was heartening to see the Group investing in some fun, proving that it is not merely a manufacturer, but a competent organiser too. The recently concluded ‘Bajaj Pulsar Festival of Speed’ that took place in Chennai at the Madras Motor Race Track was organised to showcase the prowess of Bajaj Pulsar bikes. For this, Bajaj Auto had invited the owners of Pulsar RS200 to participate in this event. This event turned out to be a gala weekend for both the competitors and spectators. The adrenaline pumping race action, training for the competitors and the fun-filled evenings of solid bike action has been etched forever in the memory of the Pulsar participants.
In short it can be concluded that bajaj bikes are appealing to youths as well as to larger section of the society. It has bikes for street riders who want an optimum mileage and do not want to compromise with the power and performance. Bajaj bikes can give best in class features and a promising riding experience. Bajaj has also bikes for optimal Indian riders who want an amalgam of both fuel efficiency as well as boastful performance.
Go for Bajaj.