So you think that your blog is safe enough to pass Google’s ever changing tricky algorithm? Every blogger knows the meaning of SEO when it comes to marketing but most of them are unaware of few things which have been real new concepts to make their blog SEO friendly. Here is the mixture of both old and new tricks to keep your blog up in SEO ranks.
Use of Keywords:
That was old times when using more keywords were helpful in getting a good page rank. Today search engines deny to accept your post if you merge too many keywords in that. Or maybe now they know that using too much keyword is just a trick to get your blog a good page rank. Using 1-2 keywords is helpful enough today to get a good amount of users and also helps you to focus much on the content and less on how-to-merge-a-keyword. The title and the page URL must have the keyword contained in it because it is the first search which search engines make. And then the blog should have the keyword at some regular intervals. Neither too much nor too less.
The Responsive Blog Designs:
Responsive blog designs give users freedom of opening the blog in any device. There has been a report by Google that 61% of mobile visitors reopen the websites on desktops which are responsive. The responsive blogs are easily readable and another advantage of it is that you don’t have to make a new URL for two different devices as many big websites do.
Embrace Meta Optimizations:
Meta description of a blog post is another important term in blogging. It is a little description of your post which is showed in the search results. So while writing the Meta description, remember to write long-tail keyword for which you are ranking your post. This is Meta Optimizations. Some of the popular blogging sites automatically show how much your keyword density of Meta description is going to help you.
There is a highly important point to be kept in mind while blogging: never use copied content. But what if in some case you have to use? What if for some info you just have to write as it is from another post of your own site? Now here comes the part of this tag named canonical tag. This tag helps by giving reference of the previous content on the target position. That means the search engines never takes it as a copied content but it takes it as a reference of previous one. To put the canonical tag, you just write down the URL of the source page and use it in the target <head> section like: <link rel=”canonical” href=”Source URL”/>
Your post is not complete if it doesn’t have proper images. Do you know many blogs get a lot of traffic through their images and that’s not because they have good picture quality or they make their pictures by themselves but because of the alt text of picture which plays its role when someone searches for the images in search engines. Search engines look for the alt text of the image which can be obtained by placing your cursor over an image on your website for few moments. Search engines don’t know what’s in the image until a text is attached with it describing same.